Predict what will happen and find the best course of action

IBM SPSS and IBM Decision Optimisation

Succeeding in the cognitive era means using powerful combinations of tools to help your organization evolve as it learns from its data.


IBM’s advanced predictive analytics solutions are designed to leverage data in order to gain insights that serve as the foundation stones of a sustainable source of competitive advantage.


IBM Predictive Analytics help organisations predict what will happen next with confidence, allow them to make smarter decisions and thereby improve their business outcomes.

IBM SPSS offers easy-to-use predictive analytics products that meet the specific needs of different users and skill levels from beginners to experienced analysts.


Using IBM predictive analytics organisations can:

  • Uncover unexpected patterns and associations contained within their data and develop models to guide front-line interactions.
  • Prevent high-value customers from leaving, sell additional services to current customers, develop successful new products, improve operational efficiency, and identify and minimise fraud and risk.
  • Perform advanced analytics, data mining, text mining, social media analytics and statistical analysis including regression analysis, cluster analysis and correlation analysis, data collection and online survey research, data modelling and predictive modelling.

IBM Decision Optimisation or IBM CPLEX offers easy-to-use prescriptive analytics to answer a wide array of business critical questions including:

  • Inventory placement
  • In store promotion campaign planning
  • Preventive maintenance scheduling