Having inconsistent data visualisation in an organisation is far more than an aesthetic or branding issue. It causes confusion beyond departments, creates more work for everyone and takes more time to interpret. A detailed style guide creates instant recognition and greatly improves coherence and interdepartmental communication.
Making an investment in data analytics tools without utilising everything they offer doesn’t make sense. Different staff creating new visual guidelines each time they start a project loses valuable time and creates confusion throughout your company’s visual data metrics interpretation.
Visual cues get lost, and information hierarchy may be overlooked when inconsistent guidelines exist.
While initially designing a Style Guide can be complicated, its application will create a momentous flow-on effect seen on many levels across departments.
Book a time to speak to us today about how we can help ensure that your organisation uses its visual data to increase productivity, brand consistency and overall user experience.