See into the future and take action in the present.


Advanced Analytics enables organisations to discover patterns and trends contained within their structured and unstructured data that can provide valuable insights to predict the outcomes of future events and interactions.

Data is fed into an analytics engine (for example, IBM Watson Analytics or Tableau), allowing it to be modelled and assessed.

Organisations and business units of all sizes are using such data insights to adjust their strategies, respond to unanticipated change, minimise potential risk, grow revenue and make more effective decisions in real time, becoming more competitive in the process.

Benefits of utilising Advanced Analytics

  • Increase share of current market.
  • Capture more consumer surplus.
  • Grow overall demand.
  • Reduce costs.
“While advanced analytics have existed for over 20 years, big data has accelerated interest in the market and its position in the business. Rather than being the domain of a few select groups (for example, marketing, risk), many more business functions now have a legitimate interest in this capability to help foster better decision making and improved business outcomes.” Alexander Linden Research Director at Gartner