The delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions is a key part of a CMO’s remit.


The challenge for the CMO across both the public and private sectors is how to effectively harness the existing data explosion and turn it into a key competitive advantage.

Tridant has a proven track record in assisting the office of the CMO to consolidate and leverage their customer data to deliver the right product to the right person at the right time in order to drive revenue and seek growth.