The increasingly large and complex volumes of data generated by customer activity every second of the day, together with rapidly changing consumer expectations have turned marketing into a data driven activity.
However, turning data into real and actionable information, and closing the gap between consumer expectation and experience requires that organisations are able to create and maintain a true single view of customer.
Tridant has a proven track record in helping organisations harness their data to not only create a single view of customer but to use that view to drive action that address every customer as an audience.
The Tridant Customer Intelligence Solution has been specifically designed to help marketing achieve and harness a single view of customer.
Based on a combination of best in class products (Exasol, Alteryx and Tableau) TCI delivers the ability to;
- connect to any CRM or Marketing Automation system and schedule extracts via their APIs
- integrate to any other datasource needed
- allow users to confidently build dashboards and reports using data they can trust
- reduce the dependency on other divisions through a self service approach to reporting and analysis
- leverage advanced analytics for market base analysis and segmentation