Eliminate Spreadsheet Chaos and Take Control of Your Promotions
Trade promotions can be one of the largest, and hardest to control, investments for consumer goods, retail and wholesale organisations. When plans live across spreadsheets, emails and disconnected systems, it’s easy to lose visibility into what’s been committed, what’s performing, and what needs to change—fast.
With Tridant, you can modernise trade promotion management (TPM) and trade promotion optimisation (TPO) using the Anaplan platform—bringing planning, forecasting, scenario modelling and performance tracking into one connected environment.
Trade Promotion Management is how you plan, execute and control promotional activity with customers—things like discounts, catalogue features, in-store displays, rebates, and joint business plans.
A strong TPM capability helps you:
Standardise how promotions are planned and approved
Track spend and accruals accurately
Improve forecast quality and supply alignment
Reduce leakage, disputes and missed claims
Measure ROI consistently across customers and channels.
Trade Promotion Management and Optimisation Software
What is Trade Promotion Optimisation?
Trade Promotion Optimisation takes TPM a step further—using data and analytics to improve the mix and effectiveness of promotions. It’s about investing where you get the best return, understanding what truly drives uplift, and testing scenarios before you lock in plans.
TPO helps you answer questions like:
Which promotion mechanics drive profitable volume (not just volume)?
What’s the right depth and duration for each product and customer?
How should we allocate spend across channels and retailers?
What happens to margin if we change price, funding, or timing?
If trade spend is hard to govern, forecasting is inconsistent, or ROI is unclear, it may be time to rethink your TPM and TPO approach.
Talk to Tridant about building a connected trade promotion planning solution using Anaplan—so you can invest with confidence and prove what’s working. Submit the form below to request a business discussion.
