Collect and store all of your Marketing data from multiple platforms in one location.
Reporting & Dashboards
Display the Marketing team's contribution to business growth with the ability to track ROI and other KPI's including conversions, revenue generated, and customer retention.
Marketing Automation & AI
Monitor campaign performance with real-time results and automate touchpoints with your customers to create capacity and keep leads warm.
Insights That Optimise Your Organisation
Leverage Marketing Analytics to Maximise Performance
Understanding how to improve the customer experience requires organisations to peel back the layers of their business and uncover its core asset – data.
Technologies such as cloud, mobile and Internet of Things (IOT), not only provide business data in more forms than ever before but also collect it at astonishing rates.
Objectively assess the performance of all campaigns and the reasons why some work better than others.
Customer 360 for LTV
Establish a complete omni-channel analytic profile of your clients in order to maximise their lifetime value.
Demand forecasting
Capture industry trends ahead of the competition, identify which products are hot and which are not to help continually reshape the product GTM.
Customer Churn & Retention
Leverage historic data to identify leading indicators of customer loss so tailored treatment plans can be applied.
Customer Sentiment Analysis
Construct a baseline of positive and negative sentiment so movements can be measured over time, positives can be maximised, or corrective actions taken on negative sentiment.
Demand Generation and Promotions
Accurately measure inbound lead performance against promotional activities and other spends.
Product Life Cycle Management
Identify which products are doing well, and which ones need to be consolidated/retired, and what bundling opportunities exist
Competitor Pricing Dynamics
Automatically ingest and analyse competitor pricing and product packaging data so rapid decisions can be made to better compete
Ticketing/POS Performance
Gain automated access to ticket sales data to better understand your buyer, understand booking speed, and adjust event comms in near real time.
Marketing Spend ROI
Establish the true cost per response across each marketing channel and product.
Customer Segmentation and Personalisation
Drive personalisation into the customer base for tailored marketing, and determine if you are attracting the right customers.
CRM Data Mastering and Algorithmic Flagging
Leverage modern data capabilities to consolidate across disparate CRM systems to create a set of golden records and enrich with smarts/insights.
Website Analytics
How many clicks, where they came from, with which search terms, on which pages, and time spent per page.
SEO Performance
How well are our search engine terms comparing to industry, which ones should be we adopting.
Social Media Impression Analysis
What are people saying about our brand on social media?
Competitor analysis
Ingest competitor website data for easy analysis in natural language generative AI tools to easily compare and contrast product placement and branding.
Real-time recommendation engine
AI-infused algorithmic approach to leveraging historic data to offer your customers the highest probability offer.
Net Promoter Scoring
Efficiency measure and segment your customers across promoter/detractor categories.
Conversational Marketing
Leverage always-on virtual assistant capabilities to engage with your client base when it suits them.
Marketing Innovation
Experiment with and measure innovative concepts such as NFTs to keep pace with technological advancements.
Need help with a specific Power BI project?
Hire any number of Tridant's Data & Analytics experts for one-off projects, ongoing technical work or internal staff training & support.
